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PANALUX™:  THE NEW NAME IN PROFESSIONAL LIGHTING FOR THE FILM AND TELEVISION INDUSTRY

 

October  10,  2007—Woodland  Hills,  Calif.  — Panavision  announced  today  the formation of Panalux™, the company’s new brand for its global lighting business.  Bob Beitcher,  Panavision  President  and  CEO,  said:  “We  are  delighted  with  the  creation  of this  exciting  new  brand.  For  the  first  time,  we  will  be  placing our  worldwide  rental lighting  facilities  under  a  single  banner,  infused  with  the  strong  legacy  of  our  core business but with an independent and vibrant direction of its own. Panavision’s focused investment in lighting enhances our position as an organization committed to meeting the needs of the global production community.”

 

Newly formed  Panalux  Europe  combines  the  capabilities  of  recent  Panavision acquisition  AFM  and  Panavision‐owned  LEE  Lighting.  With  an  extended  network  of operations located throughout the United Kingdom, Europe, and South Africa, Panalux Europe  offers  a  substantial  inventory  of  modern  lighting  equipment  supported  by  a team of highly skilled professionals. The company recently completed work on “Mama Mia,”  “Wanted,”  “The  Golden  Compass”  and  “10,000  BC”  and  is  currently  providing lighting services on “Batman - The Dark Knight” and “Harry Potter and the Half‐Blood Prince.”  Panalux Europe Managing Director Steve Smith comments, “We are committed to delivering the very best in lighting facilities spanning the full spectrum of production, including  motion  pictures,  commercials,  music  videos,  and  television.  This  exciting merger of AFM and LEE, along with substantial additional investment, reflects the forward momentum of Panalux Europe and will allow us to build upon the reputation of two of the industry’s most well‐known and well‐respected organizations.” 

 

Panalux  Asia  Pacific  is  the  market  leader  in  Australia  and  New  Zealand  and complements Panavision’s extensive camera offering in the region. With branch offices in  Sydney,  Melbourne,  Queensland,  Auckland,  and  Wellington,  the  depth  and  breadth of  Panalux  Asia  Pacific’s  lighting  offering  is  unmatched  in  Asia  Pacific.  Simon  Lee, Managing  Director  of  Panalux  Asia  Pacific,  remarks,  “The  new  brand  gives  us  an opportunity to refresh the presentation of our very successful lighting operations to our local customers. With the complementary offering we can make with our camera rental business  in  the  region,  we  feel  that  Panalux  Asia  Pacific  has  a  powerful  growth opportunity  ahead  of  it.”  Recent  productions  for  Panalux  Asia  Pacific  include  Baz Luhrman’s “Australia, “The Ruins,” “Daybreakers,” and “Nim’s Island.”

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